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Marketing Lesson
A disappointed salesman of Coca Cola returns from his Middle East
assignment.
A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East, I
was very confident that I will makes a good sales pitch as Cola is
virtually unknown there. But, I had a problem I didn't know to
speak Arabic. So, I planned to convey the message through 3 posters...
First poster, a man crawling through the hot desert sand... Totally
exhausted and panting. Second poster, the man is drinking
our Cola and Third, our man is now totally refreshed. Then these posters were
pasted all over the place"
"That should have worked," said the friend.
The salesman replied, " Well, not only did I not speak Arabic, I
also didn't realise that Arabs Read from Right to Left..."
A disappointed salesman of Coca Cola returns from his Middle East
assignment.
A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East, I
was very confident that I will makes a good sales pitch as Cola is
virtually unknown there. But, I had a problem I didn't know to
speak Arabic. So, I planned to convey the message through 3 posters...
First poster, a man crawling through the hot desert sand... Totally
exhausted and panting. Second poster, the man is drinking
our Cola and Third, our man is now totally refreshed. Then these posters were
pasted all over the place"
"That should have worked," said the friend.
The salesman replied, " Well, not only did I not speak Arabic, I
also didn't realise that Arabs Read from Right to Left..."