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Prime Minister David Cameron insists he will ignore the furore over corruption claims levelled at Fifa as he tries to secure the 2018 World Cup for England.
Cameron arrived in Zurich on Tuesday to lobby Fifa executive committee members ahead of Thursday's crucial vote.
"I have got one focus here and that is to try to bring the World Cup home for England," he told BBC Sport.
"I am going to be pressing on them the brilliance of English football. That is going to be the concern, nothing else."
Cameron is part of a 30-strong England 2018 delegation that also includes Prince William and former England captain David Beckham.
The prime minister is due to meet Fifa president Sepp Blatter as well as hold discussions with other executive committee members.
"I think we have got an incredibly strong case - the best technical bid," Cameron told BBC sports editor David Bond. "We can make the best commercial success of the World Cup.
"Also, if we want to enlarge the audience for football worldwide, I think England 2018 is the best way to do that. We will be making all those arguments.
"Britain is passionate about football. We can put on a really great show.
"We can have full stadiums, we have got everything necessary to make this work and we are going to give this 110% over the next couple of days."
Cameron's comments and presence in Zurich are a timely boost to the England camp a day after the broadcast of a BBC Panorama investigation of Fifa.
The programme accused three members of the Fifa executive committee - Nicolas Leoz, the president of South America's Conmebol federation, Confederation of African Football president Issa Hayatou and Brazilian Football Confederation president Ricardo Teixeira - of taking payments from a company that was subsequently awarded lucrative rights to the tournament.
Fifa vice-president Jack Warner, who will also vote on Thursday, was accused of attempting to sell World Cup 2010 tickets with a face value of £54,130 ($84,000) on to the black market.
Warner has brushed off the allegations, telling reporters: "I really have no interest in this matter... now or ever."
The International Olympic Committee has said it is to investigate BBC claims of corruption against Fifa vice-president Hayatou, who is also an IOC member.
The IOC has also asked the BBC to hand over any evidence of alleged bribes taken by Fifa executives.
"The IOC has taken note of the allegations made by BBC Panorama and will ask the programme makers to pass on any evidence they may have to the appropriate authorities," the IOC said.
"The IOC has a zero tolerance [policy] against corruption and will refer the matter to the IOC Ethics Commission."
England have also been boosted by a report that claimed their bid to host the 2018 World Cup finals would generate more income than any of its rivals.
The findings of the report, carried out by management consultants McKinsey, were given to the Fifa executive committee on Monday.
England achieved a maximum rating in ticketing, television and media rights, sponsorship, hospitality as well as merchandising and licensing.
Russia, thought to be the favourite ahead of Thursday's vote, was ranked as the least lucrative of four bidders.
While England received a maximum overall rating, co-bidders Spain and Portugal were given a 91% score, the Netherlands and Belgium joint bid garnered 87%, while Russia picked up 86%.
Russia particularly lost ground to England in the hospitality category.
England have already been ranked joint highest with the Spain-Portugal bid in Fifa's own evaluation report on the prospective venues.
"Fifa gave us a very strong evaluation and have just published an economic study which puts England way ahead of its competitors," said England 2018 chief executive Andy Anson.
"If you combine the two, we clearly have the strongest bid."
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