Tweet
25 December 2010
Last updated at 05:22 ET
Two million people have signed up for tickets for the London 2012 Olympics, chief executive Paul Deighton said.
Organisers were preparing for the "mind-boggling" task of co-ordinating sales, he said, as well as planning and managing seats for the 8.8m tickets.
The London 2012 organisation needs to raise 25% of its revenue from ticket sales and generate £2bn from the private sector.
Some 6.6m tickets for the public go on sale in March 2011.
'Extraordinary demands' Mr Deighton said: "The sheer scale of this is mind-blowing. Just the operational stuff is mind-blowing."
He added that he expected the number of people on the organisers' database was expected to rise to 2.5m by the time tickets were made available.
"The sheer scale of this is mind-blowing," he said. "Just the operational stuff is mind-blowing.
"It is a year of extraordinary demands in getting ready for the Games and in terms of operational delivery.
Officials have gone back on their November 2004 pledge that prices would begin at £15 with at least half costing £30 or less.
Instead, tickets for an Olympic event start at £20 and end at £725 for the 100m athletics final. Seats at the opening ceremony will cost £2,012.
Mr Deighton insisted said it had been necessary to make "adjustments" to the pricing structure.
He added: "Those people who say they are not cheap enough are the people who would be complaining if we could not sell enough tickets that we would have to go back to government."
Powered by WizardRSS | Work At Home Jobs
Organisers were preparing for the "mind-boggling" task of co-ordinating sales, he said, as well as planning and managing seats for the 8.8m tickets.
The London 2012 organisation needs to raise 25% of its revenue from ticket sales and generate £2bn from the private sector.
Some 6.6m tickets for the public go on sale in March 2011.
'Extraordinary demands' Mr Deighton said: "The sheer scale of this is mind-blowing. Just the operational stuff is mind-blowing."
He added that he expected the number of people on the organisers' database was expected to rise to 2.5m by the time tickets were made available.
"The sheer scale of this is mind-blowing," he said. "Just the operational stuff is mind-blowing.
"It is a year of extraordinary demands in getting ready for the Games and in terms of operational delivery.
Officials have gone back on their November 2004 pledge that prices would begin at £15 with at least half costing £30 or less.
Instead, tickets for an Olympic event start at £20 and end at £725 for the 100m athletics final. Seats at the opening ceremony will cost £2,012.
Mr Deighton insisted said it had been necessary to make "adjustments" to the pricing structure.
He added: "Those people who say they are not cheap enough are the people who would be complaining if we could not sell enough tickets that we would have to go back to government."
Powered by WizardRSS | Work At Home Jobs