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The New Champs
34% football fans globally think Brazil will win the 2010 FIFA World Cup
39% Indians also believe that Brazil will win the World Cup
13% Indians feel Germany will be the victor whereas 11% feel Argentina will be the new champs
Only 9% of people globally think three-times world champs Germany will win again
Another 9% backs Argentina and the same percentage thinks England and the US will triumph
A patriotic 46% in North America feels they will lift the trophy this year though only 4% fans elsewhere rate their chances as strongly
Only 6% fans globally think current champions Italy will win
Just about 5% have hopes of France winning
Who Is A Fan?
Interestingly, only 34% of people around the world describe themselves as soccer fans
Yet 51% of the respondents in The Nielsen survey said they will watch the games that will kick off in Johannesburg on 11 June
Around 60% of the respondents from across the world, including Europe, Latin America, Asia Pacific and the Middle East, said they will follow the finals
The Passion Quotient
The Brazilians top the charts with 69% respondents claiming to be soccer fans
Brazil is followed by Portugal (60%), and Egypt (56%)
There is a high percentage of fans, 54% each, in Indonesia and Saudi Arabia
Venezuela and Vietnam follow with 53% and 52%, respectively
Interestingly, Italy and India are neck and neck with 48% and 47%
The Followers
The appeal of the soccer World Cup reaches beyond soccer fans
The Nielsen survey reveals the countries with the highest percentages of fans are not always those where most people follow the games
The country with the highest percentage of people who will follow the matches are Brazil (84%), followed by Argentina (83%), Korea (76%), Portugal (75%), Italy (75%) and Mexico (74%).
Source: Based on a survey conducted by The Nielsen Company. The Global Online Survey was conducted between March 8 and March 26, 2010 and polled over 27,000 consumers in 55 countries throughout Asia Pacific, Europe, Latin America, the Middle East and North America.
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