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The value of all Italy's sports bets surged 76.6 percent in June to 343 million euros ($460.2 million) from a year earlier, boosted by enthusiasm for the World Cup despite Italy's flop, Agipro News said on Monday.
Italy's SNAI SpA retained its leading position in June with around a 30 percent market share, followed by Lottomatica SpA's brand Better-Totosi at around 20 percent and unlisted Sisal SpA's Matchpoint with 10 percent, Agipro said.
"The intake was good, despite Italy being knocked out in the group stage in South Africa," a spokesman for Agipro News said.
"It could have been higher if Italy had played better," he said.
More than 90 percent of wagers betted on Italy winning its matches, meaning providers gained more money than fans.
"When it comes to the national team, Italian betters can throw reason to the wind," he said.
In the first six months of 2010, betting wagers were up 12.83 percent, Agipro said.
(Editing by David Gregorio)
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