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Italy's second tier Serie B has been rebranded Serie bwin after a two-year sponsorship deal was signed on Wednesday with Austria-based internet betting firm bwin.
The deal, announced in a Serie B statement, will brin much-needed revenue to a division which has been under severe financial pressure for several years.
Serie B will run its own affairs this season after the top-flight Serie A broke away from the two-division professional league.
(Writing by Mark Meadows; Editing by John Mehaffey;
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