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Hulu Plus tried to become a better bargain today.
The video portal backed by Disney, Fox and NBC Universal, said today it has trimmed the monthly price of its subscription to $7.99, an obvious sign that the service is struggling to acquire customers.
In June, when Hulu first began charging for a premium service, the cost was $9.99. Then Hulu Plus met with considerable criticism from users. First, much of the content was also available at Netflix and while that Web video service charged the same price, it didn't force subscribers to also sit through ads like Hulu Plus.
Hulu Plus had other problems, such as not being available on as many devices as Netflix. But Hulu also announced the service can now be accessed via Roku and all PlayStations whose owners possess a Network account for the consol. Web-connected devices from LG, Vizio and Panasonic will also soon be Hulu Plus enabled.
But Netflix is pressuring Hulu Plus, even in its own backyard. NBC's decision to hand over episodes of "Saturday Night Live" the day after they're broadcast by the network, had Hulu execs "fuming," according to a story in Adweek.
Hulu was free of charge to users when it first debuted in October 2007 and the service was a hit with consumers. The network backers, however, weren't satisfied with the revenue generated and clamored for a subscription service. Now, according to the Adweek piece, some observers predict Hulu's backers will eventually dismantle the service.
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The video portal backed by Disney, Fox and NBC Universal, said today it has trimmed the monthly price of its subscription to $7.99, an obvious sign that the service is struggling to acquire customers.
In June, when Hulu first began charging for a premium service, the cost was $9.99. Then Hulu Plus met with considerable criticism from users. First, much of the content was also available at Netflix and while that Web video service charged the same price, it didn't force subscribers to also sit through ads like Hulu Plus.
Hulu Plus had other problems, such as not being available on as many devices as Netflix. But Hulu also announced the service can now be accessed via Roku and all PlayStations whose owners possess a Network account for the consol. Web-connected devices from LG, Vizio and Panasonic will also soon be Hulu Plus enabled.
But Netflix is pressuring Hulu Plus, even in its own backyard. NBC's decision to hand over episodes of "Saturday Night Live" the day after they're broadcast by the network, had Hulu execs "fuming," according to a story in Adweek.
Hulu was free of charge to users when it first debuted in October 2007 and the service was a hit with consumers. The network backers, however, weren't satisfied with the revenue generated and clamored for a subscription service. Now, according to the Adweek piece, some observers predict Hulu's backers will eventually dismantle the service.
Powered by WizardRSS | Full Text RSS Feeds