Lynda – Search Engine Optimization Getting Started

Lynda – Search Engine Optimization Getting Started
Description:

In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Topics include:

* Understanding how search engines work
* Researching and selecting keywords
* Adding keywords to web pages, URLs, and HTML markup
* Writing web page content based on selected keywords
* Link building
* Social media marketing without spamming
* Setting up Google Analytics to track conversions
* Measuring search engine traffic

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