Bipasha Basu - Love yourself

There are people who are exceptionally dazzling and then there are those few who are a goddess in the truest sense of

sheer beauty. Ms. Bipasha Basu is very much a part of the latter and an individual entity from the glamorous industry of

Bollywood. Right from the moment she scorched the ramp to having marveled the world with her on-screen charisma and now as

she dons the role of a entrepreneur she has done it all with much poise and dignity.
Fitness and glamour are words which can rightfully be associated only with the brand persona Ms. Bipasha Basu. A firm

believer of a provoking thought that one must heal themselves before healing others is now on this very day venturing on

path which very few have carved and graced. With the advent of her brand BB - Love Yourself she introduces the world with

a concept which is absolutely unique and one of its kind. With this initiative Ms. Basu becomes the first Indian celebrity

to induce such an idea in the country which only global personalities such as Jennifer Lopez and Beyonce have managed.
BB - Love Yourself - A brand which is Ms. Basu's brainchild is based on the core idea and motive of being strong, healthy

and loving yourself. It all starts with our body, which we so often neglect amidst the stress of everyday life. Whatever

you experience at the physical level transcends to your mind, soul and spirit. Keeping in mind that Fitness is Ms. Basu's

forte the brand under its name launches its first initiative - a DVD titled 'Fit and Fabulous You' jointly produced and

released by Shemaroo Entertainment.
Bipasha Basu shares her thoughts, "Be strong and healthy, love yourself. Make time for your own self. Looking good is an

extra bonus. If your health is good, every aspect of your life is fantastic! Your focus in life is better; you achieve

your goals faster. Exercising and eating right is a big challenge. But we have to accept this challenge, if we love

ourselves! "
Adds Hiren Gada, Director, Shemaroo Entertainment, "We are delighted to add this exclusive workout DVD in our catalogue. A

celebrity like Bipasha Basu, genuinely believes in staying healthy. She is also passionate about fitness. It's great to

have her - share and demonstrate this secret - to audiences through this specially designed workout DVD. Moreover, in

today's world of stressful and sedentary lifestyles, this daily dose of doable workout regime is a necessity. "
Adds Mr PR Joshi - President Group HR and Corporate Communications, Zydus Cadila: Sugar Free is being already endorsed by

Miss Bipasha Basu and so it was quite logical to be part of this initiative of hers. Sugar Free and Bipasha have a perfect

brand fit in terms of brand and celebrity personality. Like Bipasha, the brand believes in 'Love yourself' as a philosophy

and would want people to start taking themselves and their fitness seriously.
Extras. Info: Just a great program, it can be used to engage both the primary level and with the average!
I advise you to rock!

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