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There was a time when Bollywood actors could get away with the most outrageous outfits onscreen, be it Govinda's yellow and purple shirts or Dev Anand's flaming red trousers.Not anymore.With authenticity being the catchword these days, stylists have become a crucial part of movies and they ensure that every little detail of the wardrobe matches the setting and character. No more are clothes merely an adornment: Apart from looking good they also have to feel right on the character.
Take the case of 'Aisha'. Fashion played a huge role in taking 'Aisha's story forward. The characters in the movie belong to Delhi's privileged class and a large portion of the budget therefore was spent on styling and showcasing high end global brands like Salvatore Ferragamo, Christian Dior and L'Oreal.
Stylists Pernia Quereshi and Kunal Rawal, mixed luxury brands with street clothes to ensure that their characters look effortlessly chic.
he colours are meant to reflect the character's personality and nature. Sonam Kapoor plays 'Aisha, who is very shallow and girlish initially so we used pastel colours but as her character grows in the movie we introduced darker shades like black, green and red in the later half of the movie,' Quereshi says.
Designer Kunal Rawal, who dressed the male stars in 'Aisha' says: 'The clothes for Abhay are elegant but the look is very subdued and subtle while Arunoday Singh's flamboyant nature is highlighted by his bold outfits which have lots of red in it.'
Quereshi's emphasis was on creating 'the right look' for Sonam, to enhance the narrative and at the same time create a fashion trend in the market.
At the other end of the fashion spectrum is costume designer Maxima Bose, who was given the responsibility of creating an authentic rustic look for Aamir Khan's latest production 'Peepli Live'.Bose borrowed old clothes from the people of Badwai village, where the film was shot.'The inspiration for the characters in the movie were the people of Badwai village itself. What Natha and his brother are wearing are the clothes we borrowed from the villagers. We did a barter with the locals and bought their worn clothes and gave them new clothes instead,' says Maxima.
Neeta Lulla, famous for her lavish designs in films like 'Devdas', 'Hum Dil De Chuke Sanam' and 'Jodhaa-Akbar', feels that costumes play a huge role in creating the right canvas for films.'Styling is very important to create a look whether its movies, photo shoots, magazines, or a TV show. It gives a canvas to the film and also plays a very important role in its marketing,' says Lulla.
Bhanu Athaiya, the first Indian to win an Oscar for her costume design in 'Gandhi' in 1982, feels that costumes have a huge role in making a film look real and believable.'We used to custom-tailor every costume from the blouse to the sari to the hero's kurta-pyjama with the help of a large army of masters,' says the 83-year-old designer.
Athaiya defined the aesthetics of Hindi cinema and created some of the most memorable styles in Bollywood for Vijayanti Mala in 'Aamrapaali', Waheeda Rehman in 'Guide'and Zeenat Aman in 'Satyam Shivam Sundaram'. The look she created made the characters believable.Today's costume designers and stylists are trying to do the same in a new era.
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Take the case of 'Aisha'. Fashion played a huge role in taking 'Aisha's story forward. The characters in the movie belong to Delhi's privileged class and a large portion of the budget therefore was spent on styling and showcasing high end global brands like Salvatore Ferragamo, Christian Dior and L'Oreal.
Stylists Pernia Quereshi and Kunal Rawal, mixed luxury brands with street clothes to ensure that their characters look effortlessly chic.
he colours are meant to reflect the character's personality and nature. Sonam Kapoor plays 'Aisha, who is very shallow and girlish initially so we used pastel colours but as her character grows in the movie we introduced darker shades like black, green and red in the later half of the movie,' Quereshi says.
Designer Kunal Rawal, who dressed the male stars in 'Aisha' says: 'The clothes for Abhay are elegant but the look is very subdued and subtle while Arunoday Singh's flamboyant nature is highlighted by his bold outfits which have lots of red in it.'
Quereshi's emphasis was on creating 'the right look' for Sonam, to enhance the narrative and at the same time create a fashion trend in the market.
At the other end of the fashion spectrum is costume designer Maxima Bose, who was given the responsibility of creating an authentic rustic look for Aamir Khan's latest production 'Peepli Live'.Bose borrowed old clothes from the people of Badwai village, where the film was shot.'The inspiration for the characters in the movie were the people of Badwai village itself. What Natha and his brother are wearing are the clothes we borrowed from the villagers. We did a barter with the locals and bought their worn clothes and gave them new clothes instead,' says Maxima.
Neeta Lulla, famous for her lavish designs in films like 'Devdas', 'Hum Dil De Chuke Sanam' and 'Jodhaa-Akbar', feels that costumes play a huge role in creating the right canvas for films.'Styling is very important to create a look whether its movies, photo shoots, magazines, or a TV show. It gives a canvas to the film and also plays a very important role in its marketing,' says Lulla.
Bhanu Athaiya, the first Indian to win an Oscar for her costume design in 'Gandhi' in 1982, feels that costumes have a huge role in making a film look real and believable.'We used to custom-tailor every costume from the blouse to the sari to the hero's kurta-pyjama with the help of a large army of masters,' says the 83-year-old designer.
Athaiya defined the aesthetics of Hindi cinema and created some of the most memorable styles in Bollywood for Vijayanti Mala in 'Aamrapaali', Waheeda Rehman in 'Guide'and Zeenat Aman in 'Satyam Shivam Sundaram'. The look she created made the characters believable.Today's costume designers and stylists are trying to do the same in a new era.
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