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Demand quality from film industry: Farooque Sheikh
Emphasising on selecting literature as a source of films for better quality and content, actor Farooque Sheikh advised the public to demand quality from the film industry. At the launch of the National Book Trust (NBT) calendar on Friday, Sheikh said that plenty of literature is available to be sources of films. He said the relationship between the theme of the calendar ‘Cinema and Literature’ goes down the ages.
Sheikh pointed out that cinema is being predominantly taken as entertainment by public. Lamenting the ‘non-seriousness’ of masses, he demanded that the public should feedback their opinions about the films to filmmakers and producers so as to make them aware about their products. “If there is anyone conscious about public opinion, it’s the filmmaker. The filmmaker is very sensitive to public opinion. Unfortunately, the public is indifferent to films. Don’t take cinema as Bandar ka tamasha,” he said. Calling cinema as buyers market, he said that people have treated it predominantly as entertainment. “More or less whatever is dished out we take it. When we are spending time, energy and money, please ask for something better quality. Take cinema more seriously. There should be a demanding and discerning audience,” Sheikh demanded.
The actor came heavily on current trend in Hindi Cinema for not churning out quality content and compared storyline with the costumes of heroin. “If you don’t go to literature as source. How many times can you produce item songs? Content matter has become secondary and presentation matter is at foremost.”
Recalling the stalwarts of Indian cinema, he said that Mughal-e-Azam’s dialogues are worth to be taught in classrooms. Most of good literature not all, sheikh said is being found from cinema that comes from south particularly Malayali.
Sitting alongside the Director General Doordarshan News SM Khan, Sheikh also took the opportunity to put a caution word for DD and criticised the channel for not being a ‘channel of choice’ for masses. He showered praise on NBT efforts to produce the rare calendar ahead of centenary celebrations of Indian cinema.
Director General Doordarshan News SM Khan said cinema is the lifeline for everyone and that regional cinema is progressing well.
Emphasising on selecting literature as a source of films for better quality and content, actor Farooque Sheikh advised the public to demand quality from the film industry. At the launch of the National Book Trust (NBT) calendar on Friday, Sheikh said that plenty of literature is available to be sources of films. He said the relationship between the theme of the calendar ‘Cinema and Literature’ goes down the ages.
Sheikh pointed out that cinema is being predominantly taken as entertainment by public. Lamenting the ‘non-seriousness’ of masses, he demanded that the public should feedback their opinions about the films to filmmakers and producers so as to make them aware about their products. “If there is anyone conscious about public opinion, it’s the filmmaker. The filmmaker is very sensitive to public opinion. Unfortunately, the public is indifferent to films. Don’t take cinema as Bandar ka tamasha,” he said. Calling cinema as buyers market, he said that people have treated it predominantly as entertainment. “More or less whatever is dished out we take it. When we are spending time, energy and money, please ask for something better quality. Take cinema more seriously. There should be a demanding and discerning audience,” Sheikh demanded.
The actor came heavily on current trend in Hindi Cinema for not churning out quality content and compared storyline with the costumes of heroin. “If you don’t go to literature as source. How many times can you produce item songs? Content matter has become secondary and presentation matter is at foremost.”
Recalling the stalwarts of Indian cinema, he said that Mughal-e-Azam’s dialogues are worth to be taught in classrooms. Most of good literature not all, sheikh said is being found from cinema that comes from south particularly Malayali.
Sitting alongside the Director General Doordarshan News SM Khan, Sheikh also took the opportunity to put a caution word for DD and criticised the channel for not being a ‘channel of choice’ for masses. He showered praise on NBT efforts to produce the rare calendar ahead of centenary celebrations of Indian cinema.
Director General Doordarshan News SM Khan said cinema is the lifeline for everyone and that regional cinema is progressing well.
