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Yamaha goes full throttle to capture Indian bike mkt
Japanese motorcycle maker Yamaha on Monday said it would sell over 4 lakh bikes in the domestic market this year compared to over 3.3 lakh units last year.
“Last year we sold over 3.3 lakh bikes on the back of increasing demand of our FZ and SZ series of bikes in the country. We grew 17 per cent last year as against 9 per cent the year before. We will sell over 4 lakh bikes in the domestic market this year compared to 3.3 lakh of last year,” said India Yamaha Motor National Business Head Roy Kurian while talking to The Pioneer.
The company is also planning to enter the scooter segment this year targetting young girls. “We plan to launch our scooter by the second-half of this year. With the launch of our scooter we will be present across all growing two-wheeler segment,” added Kurian.
When asked Yamaha has so much to offer in the scooter segment as it has displayed Mio, Fino and Xeon scooters at the Auto Expo, then why can’t the company launch them in the domestic market? Kurian said: “Though we have this kind of products available we want first to consolidate our motorcycle business. Our focus right now is more on bikes than on scooters.
The company has also planned to sell 10 lakh bikes by 2014 and so it would invest Rs 800 crore in the next two years on capacity enhancement. “We plan to invest Rs800 crore in the next two years on capacity enhancement, network expansion and product development and by 2014 our sales is expected to go up to 10-lakh units,” added Kurian.
“We are looking at consolidating 150 cc segment, including FZ and SZ series and scooter segment. These initiatives will take us to the next level,” he said.
Talking about dealership, Kurian said that the company is expanding the same also. “The company currently has 1,200 touchpoints and we plan to expand that to 2000 by 2014. By then we will reach every possible locations,” concluded Kurian.
Japanese motorcycle maker Yamaha on Monday said it would sell over 4 lakh bikes in the domestic market this year compared to over 3.3 lakh units last year.
“Last year we sold over 3.3 lakh bikes on the back of increasing demand of our FZ and SZ series of bikes in the country. We grew 17 per cent last year as against 9 per cent the year before. We will sell over 4 lakh bikes in the domestic market this year compared to 3.3 lakh of last year,” said India Yamaha Motor National Business Head Roy Kurian while talking to The Pioneer.
The company is also planning to enter the scooter segment this year targetting young girls. “We plan to launch our scooter by the second-half of this year. With the launch of our scooter we will be present across all growing two-wheeler segment,” added Kurian.
When asked Yamaha has so much to offer in the scooter segment as it has displayed Mio, Fino and Xeon scooters at the Auto Expo, then why can’t the company launch them in the domestic market? Kurian said: “Though we have this kind of products available we want first to consolidate our motorcycle business. Our focus right now is more on bikes than on scooters.
The company has also planned to sell 10 lakh bikes by 2014 and so it would invest Rs 800 crore in the next two years on capacity enhancement. “We plan to invest Rs800 crore in the next two years on capacity enhancement, network expansion and product development and by 2014 our sales is expected to go up to 10-lakh units,” added Kurian.
“We are looking at consolidating 150 cc segment, including FZ and SZ series and scooter segment. These initiatives will take us to the next level,” he said.
Talking about dealership, Kurian said that the company is expanding the same also. “The company currently has 1,200 touchpoints and we plan to expand that to 2000 by 2014. By then we will reach every possible locations,” concluded Kurian.
