Latest From Mobile Phone Wolrd - UK Supermarket Sainsbury’s Offers iPad-Ready Shopping Carts
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    Latest From Mobile Phone Wolrd - UK Supermarket Sainsbury’s Offers iPad-Ready Shopping Carts



    Latest From Mobile Phone Wolrd -  UK Supermarket Sainsbury’s Offers iPad-Ready Shopping CartsA shopping cart suffers its inevitable fate. Photo Joeri-C on Flicker


    UK supermarket chain Sainsbury’s is trialling a new shopping cart with a built-in iPad dock and speakers. I’ll let you consider that for a moment. Imagine hordes of marauding shoppers barging through the aisles, staring at their tablets’ screens and pumping out a mixed cacophony of tinny tunes. If you are imagining hell right now, only with a frozen food section, you’re probably pretty close.

    The trolleys are a promo scheme to pimp Sky TV’s Sky Go service, an app which lets you watch sports and news on your iPad. The iCarts have an adjustable dock, a pair of speaker and even a battery which is juiced by solar panels so you can charge the iPad as you shop. For complete proof that this is a gimmick, there’s also a sensor up front that will sound an alarm if you get too close to anyone else whilst staring at your screen.

    The trial, taking place in the posh London neighborhood of Kensington, may yet be rolled out to other stores.

    Is this the worst idea ever? I can see the appeal of having my shopping list (using the excellent Listary, pixel-doubled) in front of me at all times, but are speakers really necessary? And you can wave goodbye to leaving your cart at the end of a crowded aisle and just nipping in on foot to grab a packet of whatever — your iPad would surely be stolen.

    I predict that these carts, like all carts before them, will be stolen by students too lazy to carry home their groceries. The only difference is that instead of ditching them in the canal afterwards, they’ll keep them and enjoy the world’s biggest iPad dock at home.

    iPad shopping trolley launches [Telegraph. Thanks David!]

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