Trisha replaces Rani!

Trisha has enough reasons to smile as she is still the diva of brand endorsements. She has been chosen by Coco-Cola India to be the National Brand Ambassador for Fanta, their orange soft drink.



The actress has been endorsing Fanta for the last two years in the southern market mainly Tamilnadu and Kerala where she is hot. Now for the first time Trisha is going to appear in the new Fanta campaign for North Indian market. She replaces Rani Mukerjee, the Bollywood heroine who has been the face of Fanta in upcountry markets.

According to Debebrata Mukherjee, Director Marketing, Coco Cola India : " We are coming out this summer with an all new bolder tasting Fanta, which we have already test marketed in Chennai. So we decided to make Trisha our national brand ambassador for the all new Fanta. We definitely think that Trisha will make an impact in the northern markets." It's great honour for Trisha, as she becomes the first South Indian actress ever to be featured in an ad campaign in Hindi heartland, without doing a Bollywood film! The ad is being produced by noted ad film makers ?Black Magic Productions?.