The meek take over the Bollywood Box Office

This was not expected, especially after the biggie got off to a great start. Everyone thought that the big one would go great guns while the meek competitor will have to be content with a few good reviews and a select audience enough to recover cost. But that is not how things have turned out to be, one week into the race at the box office. Looks like the hare and turtle story is set to repeat itself.




Shootout at Lokhandwala took a fabulous opening at almost all places while Cheeni Kum was well received by niche audiences. However at the end of the first week, things have shaken up and Cheeni Kum has emerged as the new frontrunner at the box office. The trend is very evident in the UK and the US where Shootout has seen a very sharp decline whereas Cheeni Kum has gone from strength to strength. It is now comfortably placed much ahead of Shootout in the movie ratings. Looks like the 'sugar free romance' will get the better of the story 'based on true rumors'.

In a disappointing development for the trade, the much expected and hyped 'Fool and Final' has received a cold reception at the box office. After a decent first day, the poor word of mouth has pulled down the movie in spite of the presence of a galaxy of stars. Trade pundits are of the opinion that the aggressive marketing tactics adopted by Feroze Nadiadwala might just see the film break even.