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A disappointed salesman of Coca Cola returns from his
Middle East(Dubai) assignment.
A friend asked, "Why weren't you successful with the
Arabs?"
The salesman explained, "When I got posted in Dubai, I
was very confident that I will make a good sales pitch
as Cola is virtually unknown there. But, I had a
problem; I didn't know to speak Arabic. So, I planned
to convey the message through 3 posters...
First poster, a man crawling through the hot desert
sand... totally exhausted and fainting. Second, the
man is drinking our Cola and Third, our man is now
totally refreshed. Then these posters were pasted all
over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak
Arabic, I also didn't realize that Arabs read from
right to left..."
Middle East(Dubai) assignment.
A friend asked, "Why weren't you successful with the
Arabs?"
The salesman explained, "When I got posted in Dubai, I
was very confident that I will make a good sales pitch
as Cola is virtually unknown there. But, I had a
problem; I didn't know to speak Arabic. So, I planned
to convey the message through 3 posters...
First poster, a man crawling through the hot desert
sand... totally exhausted and fainting. Second, the
man is drinking our Cola and Third, our man is now
totally refreshed. Then these posters were pasted all
over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak
Arabic, I also didn't realize that Arabs read from
right to left..."