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Gordon Brown has said that only a Labour government could deliver fairness for all.Mr Brown told his supporters in west London "if you believe in fairness you need to fight for it".
He attacked the Conservatives, particularly over reports of plans to introduce "top-up fees" for nurseries.
Launching his party's "green manifesto", Mr Brown said pensioners over 75 on pension credits would get an £100 extra off their energy bills.
Mr Brown said: "Get out and fight and fight and fight again, not for our party's future but fight for our country's future.
"Fairness is in our DNA, fairness is in the British people's DNA. We are fighting an election for the British people. Let's fight it and let's win it."
Nursery funding
Mr Brown also addressed a report claiming the Conservatives would be prepared to allow nurseries to charge parents of three- and four-year-olds "supplementary fees".
The Observer newspaper says it has seen a letter in which shadow ministers assure nursery providers that under a Conservative government they would be allowed to charge top-up fees - at least temporarily.
Mr Brown said: "The very reason we created Sure Start, the very reason we back free nursery places, the very reason we have fought so hard to let hundreds of thousands of children out of poverty is because it is unfair for a child's birth to be its destiny, unfair that the wealth of your parents should determine the end of your story, unfair that only some of the people can have some of the chance to recognise their potential."
Mr Brown said: "Do you know what makes me angriest? It's that they're mounting this attack on children's rights, not just nursery schools, but Sure Start centres, at exactly the same time as they're proposing a massive tax cut to the 3,000 richest families worth £200,000 each across the country.
"To give the richest estates money while demanding money from parents for their nursery schooling is simply not fair."
Launching the Labour document at Westminster Academy in west London, Mr Brown said all pensioners over 75 on pension credits would get a further £100 off their energy bills on top of their winter fuel allowance.
The manifesto, entitled A Green Future Fair For All, also pledges to create hundreds of thousands of new green jobs in a "high-tech, low-carbon" economy.
Mr Brown also highlighted his plans for referendums on electoral reform for the House of Commons and the creation of an elected House of Lords - measures he said the Tories opposed.
He also said the Conservatives were not the "party of change" if they would not abolish hereditary peers and did not accept the ban on foxhunting.This article is from the BBC News website. ? British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.