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Unilever's personal care portfolio of products has grown rapidly in the past 10 years
Unilever is paying $3.7bn (£2.3bn) for hair care group Alberto Culver, adding the Tresemmé, VO5, and Simple personal products brands to its portfolio.
Anglo-Dutch Unilever already owns the Dove, Vaseline, Pond's and Sunsilk brands, and personal care products will now account for 30% of group turnover.
US-based Alberto has operations in nine countries, including the UK, and employs about 2,700 people.
Unilever chief Paul Polman said personal care was a key growth sector.
"Personal care is a strategic category for Unilever and growing rapidly. Ten years ago it represented 20% of our turnover," Mr Polman said.
"Bolt-on acquisitions such as Alberto Culver supplement organic growth and add powerful new brands to our portfolio," he said.
This article is from the BBC News website. ? British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
Unilever's personal care portfolio of products has grown rapidly in the past 10 years Unilever is paying $3.7bn (£2.3bn) for hair care group Alberto Culver, adding the Tresemmé, VO5, and Simple personal products brands to its portfolio.
Anglo-Dutch Unilever already owns the Dove, Vaseline, Pond's and Sunsilk brands, and personal care products will now account for 30% of group turnover.
US-based Alberto has operations in nine countries, including the UK, and employs about 2,700 people.
Unilever chief Paul Polman said personal care was a key growth sector.
"Personal care is a strategic category for Unilever and growing rapidly. Ten years ago it represented 20% of our turnover," Mr Polman said.
"Bolt-on acquisitions such as Alberto Culver supplement organic growth and add powerful new brands to our portfolio," he said.
This article is from the BBC News website. ? British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.