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John Lewis has agreed to change its Christmas advert after receiving complaints
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John Lewis has agreed to change its TV Christmas advert after complaints that it "glamorises" the neglect of dogs.
The advert shows a boy hanging up a stocking on an outdoor kennel but then leaving his dog in the wind and snow.
Beverley Cuddy, editor of Dogs Today, said she was "horrified" by the advert, while 1,400 people have joined a Facebook campaign against it.
John Lewis said it had taken people's views into account and would shorten the advert and change the ending.
Ms Cuddy said: "We are horrified by this. It glamorises neglect.
"We have already had people tell us they can't visit their father for Christmas because he thinks it is alright to leave the dog outside in the shed, because it's alright for John Lewis."
The Stop the John Lewis Christmas Advert petition on Facebook was set up on Sunday by Julie Hill, from the Stretton Hills, Shropshire.
Ms Hill, who produces a podcast for dog lovers called DogCast Radio, said: "We do not have a problem with the treatment of the dog during the filming. We understand it was not real, but we are concerned it sends outs a dangerous message.
"It may be OK for some special breeds of dogs to be left outside in cold conditions but for most others it would be very dangerous.
"The kennel shown is inadequate shelter, there's no door, there is a small blanket which would be wet from the snow and then the boy walks away and waves, which shows the dog is not coming inside with him.
"Most dogs left in those conditions would suffer."
John Lewis said the scene showed a lovingly decorated kennel and a breed of dog - a deerhound - that would be used to being outdoors.
It said the dog - called Rannoch - was well cared for and his owner was happy with his portrayal in the advert.
The firm said it had a dog handler present during the shoot and the scene was approved by an independent body to ensure it did not encourage animal maltreatment.
The company apologised for any distress caused and said it would broadcast a shorter version with a different ending at the weekend.
A spokesman said: "The theme focuses on the tradition of buying, hiding and wrapping presents for loved ones.
"We've received lots of positive comments, but we are aware that a small number of people don't like the final scene of the advert.
"Our intention was to portray a poignant moment where the little boy shows affection for his dog by putting a stocking on his kennel."
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
John Lewis has agreed to change its Christmas advert after receiving complaints
Related stories
John Lewis has agreed to change its TV Christmas advert after complaints that it "glamorises" the neglect of dogs.
The advert shows a boy hanging up a stocking on an outdoor kennel but then leaving his dog in the wind and snow.
Beverley Cuddy, editor of Dogs Today, said she was "horrified" by the advert, while 1,400 people have joined a Facebook campaign against it.
John Lewis said it had taken people's views into account and would shorten the advert and change the ending.
Ms Cuddy said: "We are horrified by this. It glamorises neglect.
"We have already had people tell us they can't visit their father for Christmas because he thinks it is alright to leave the dog outside in the shed, because it's alright for John Lewis."
The Stop the John Lewis Christmas Advert petition on Facebook was set up on Sunday by Julie Hill, from the Stretton Hills, Shropshire.
Ms Hill, who produces a podcast for dog lovers called DogCast Radio, said: "We do not have a problem with the treatment of the dog during the filming. We understand it was not real, but we are concerned it sends outs a dangerous message.
"It may be OK for some special breeds of dogs to be left outside in cold conditions but for most others it would be very dangerous.
"The kennel shown is inadequate shelter, there's no door, there is a small blanket which would be wet from the snow and then the boy walks away and waves, which shows the dog is not coming inside with him.
"Most dogs left in those conditions would suffer."
John Lewis said the scene showed a lovingly decorated kennel and a breed of dog - a deerhound - that would be used to being outdoors.
It said the dog - called Rannoch - was well cared for and his owner was happy with his portrayal in the advert.
The firm said it had a dog handler present during the shoot and the scene was approved by an independent body to ensure it did not encourage animal maltreatment.
The company apologised for any distress caused and said it would broadcast a shorter version with a different ending at the weekend.
A spokesman said: "The theme focuses on the tradition of buying, hiding and wrapping presents for loved ones.
"We've received lots of positive comments, but we are aware that a small number of people don't like the final scene of the advert.
"Our intention was to portray a poignant moment where the little boy shows affection for his dog by putting a stocking on his kennel."
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.