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5 January 2011
Last updated at 11:04 ET
White House Press Secretary Robert Gibbs has told his staff that he intends to leave his post by the end of February.
Mr Gibbs will continue to advise the White House and the president's re-election campaign as an outside consultant.
Mr Gibbs has worked for Mr Obama since he was a senator, and is considered a close confidante. His departure comes amid a wider White House shake up.
His successor has not been announced.
Mr Obama is reported to be weighing numerous changes to his staff, including appointing a new chief of staff, as he begins to prepare for the 2012 elections.
Mr Obama also faces a new dynamic in Congress with Republicans taking control of the House of Representatives and increasing their numbers in the Senate. Advisers say this necessitates a change of strategy.
Mr Gibb's replacement is expected to be announced in the next two weeks.
Continue reading the main story Analysis
There is only so long a press spokesperson, especially an on camera one, can keep it up before the relationship becomes counter productive.
Too quickly the jovial exchanges with the media turn to snipping, and Gibbs wasn't slow to show flashes of bitterness and contempt. I though he often got the tone just right, at least it made me smirk, but that wasn't the view of all of his major clients, the American White House correspondents for the big TV networks.
He's close to Obama, always the most important quality in a spokesperson, and he's going to be just as close, and just as important in his new role. However it is described on paper he will be one of the key players in the president's re-election campaign, with a chance to earn some money on the side.
The president has already started to re-brand himself as more consensual, more presidential, while behaving more politically. Changing his front man - or woman - will give him a new opportunity tweak the administration's image.
Vice President Biden's press secretary and former Time magazine correspondent Jay Carney and White House Deputy Press Secretary Bill Burton are widely considered the frontrunners for the position.
The New York Times reports that Mr Obama has narrowed his field of candidates for the chief of staff position to his interim chief Pete Rouse and William Daley, who served as Commerce Secretary in the Clinton administration.
Mr Daley is the brother of Chicago mayor Richard Daley, a heavyweight in Democratic politics.
Mr Obama is expected to announce a replacement for National Economic Council Director Larry Summers, who returned to his teaching position at Harvard, on Friday.
Commentators anticipate that Gene Sperling, another former Clinton adviser who currently works for Treasury Secretary Tim Geithner, will be appointed to the position.
David Axelrod, a senior adviser and close friend of the president, has told reporters that he intends to leave the White House in the coming months and return to Chicago to work on the re-election campaign.
David Plouffe, Mr Obama's former campaign manager, is expected to replace Mr Axelrod in the White House.
Jim Messina, another senior aide, will likely join Mr Axelrod to run the Chicago-based campaign effort.
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Mr Gibbs will continue to advise the White House and the president's re-election campaign as an outside consultant.
Mr Gibbs has worked for Mr Obama since he was a senator, and is considered a close confidante. His departure comes amid a wider White House shake up.
His successor has not been announced.
Mr Obama is reported to be weighing numerous changes to his staff, including appointing a new chief of staff, as he begins to prepare for the 2012 elections.
Mr Obama also faces a new dynamic in Congress with Republicans taking control of the House of Representatives and increasing their numbers in the Senate. Advisers say this necessitates a change of strategy.
Mr Gibb's replacement is expected to be announced in the next two weeks.
Continue reading the main story Analysis
There is only so long a press spokesperson, especially an on camera one, can keep it up before the relationship becomes counter productive.
Too quickly the jovial exchanges with the media turn to snipping, and Gibbs wasn't slow to show flashes of bitterness and contempt. I though he often got the tone just right, at least it made me smirk, but that wasn't the view of all of his major clients, the American White House correspondents for the big TV networks.
He's close to Obama, always the most important quality in a spokesperson, and he's going to be just as close, and just as important in his new role. However it is described on paper he will be one of the key players in the president's re-election campaign, with a chance to earn some money on the side.
The president has already started to re-brand himself as more consensual, more presidential, while behaving more politically. Changing his front man - or woman - will give him a new opportunity tweak the administration's image.
Vice President Biden's press secretary and former Time magazine correspondent Jay Carney and White House Deputy Press Secretary Bill Burton are widely considered the frontrunners for the position.
The New York Times reports that Mr Obama has narrowed his field of candidates for the chief of staff position to his interim chief Pete Rouse and William Daley, who served as Commerce Secretary in the Clinton administration.
Mr Daley is the brother of Chicago mayor Richard Daley, a heavyweight in Democratic politics.
Mr Obama is expected to announce a replacement for National Economic Council Director Larry Summers, who returned to his teaching position at Harvard, on Friday.
Commentators anticipate that Gene Sperling, another former Clinton adviser who currently works for Treasury Secretary Tim Geithner, will be appointed to the position.
David Axelrod, a senior adviser and close friend of the president, has told reporters that he intends to leave the White House in the coming months and return to Chicago to work on the re-election campaign.
David Plouffe, Mr Obama's former campaign manager, is expected to replace Mr Axelrod in the White House.
Jim Messina, another senior aide, will likely join Mr Axelrod to run the Chicago-based campaign effort.
Online Business Consulting | Internet Business Consulting