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London 2012 chairman Lord Coe believes there is a "moral obligation" to preserve the Olympic Stadium as a multi-sport facility.
Tottenham and West Ham want to move to the stadium but Spurs want to turn it into a football-only venue.
"It's serious we deliver what we said we were going to unless we're prepared to trash our reputation," he said.
"It'd be very difficult for us to be taken seriously in the corridors of world sport and arguably beyond."
A decision on the future of the Olympic Park site is expected to be made on Friday.
West Ham's bid, which has the backing of the local council, would see them move two miles from their Upton Park home to the stadium, and redevelop the venue but keep it as a multi-sport venue, including an athletics track.
Tottenham's proposal would see them move five miles from their White Hart Lane ground and remove the running track, converting the Olympic venue to a football-only venue but instead investing money to redevelop British athletics' current home at Crystal Palace into a world championship-standard venue.
West Ham vice-chairman Karren Brady and Tottenham chairman Daniel Levy set out their clubs' case on BBC Five Live's Sportsweek programme before Lord Coe was interviewed, and after hearing them speak, the man who successfully spearheaded London's bid to host the Games in July next year was unambiguous in his comments.
"I remember delivering a vision about a generation of young people being inspired to take up Olympic sports, I remember talking about young people in a poor community in East London fashioning their future through sport," he said.
"I'm prepared to revisit my words but I don't recall a whole heap about bulldozing down a publicly-funded community facility, replacing it with a football club and inspiring a generation of Tottenham season ticket holders, however many there may be on a waiting list."
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