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November 16, 2010, 1:30 PM EST
By Jun Yang
Nov. 16 (Bloomberg) -- Intel Corp., the world’s biggest chipmaker, is working with “several” global television makers to introduce models built with its chips as demand for Internet- enabled products grows.
“We are working with several tier-one original equipment manufacturers,” Martin Despain, a marketing director at Intel’s Digital Home Group, said in an interview in Seoul today, declining to give the names of the companies. Some of the products may be shown during the Consumer Electronics Show in Las Vegas in January, he said.
Intel, whose processors are already in about 80 percent of the world’s personal computers, plans to introduce a new chip that goes into TVs next year, Despain said. Technology firms are trying to benefit from growing demand for TVs that allow viewers to buy on-line video games and applications that do anything from forecasting the weather to measuring the string tension of a tennis racket.
The Santa Clara, California-based chipmaker is increasing investment in developing chips for TVs even as consumers spend less on buying electronic goods, he said.
“Intel tends to reinvest through downturns in order to be better prepared for the upturns,” Despain said.
Samsung Electronics Co., the world’s largest TV maker, is “open” to using Intel chips in its TVs, Yoon Boo Keun, head of the South Korean company’s TV business, said today.
In October, Sony Corp., the world’s third-largest TV maker, began offering Internet-enabled TVs in the U.S. that use Google Inc.’s software. Apple Inc. released a $99 TV set-top box in September that delivers movies and TV show rentals from the Internet.
--Editors: Anand Krishnamoorthy, Alan Soughley.
To contact the reporter on this story: Jun Yang in Seoul at jyang180@bloomberg.net
To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net.
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Nov. 16 (Bloomberg) -- Intel Corp., the world’s biggest chipmaker, is working with “several” global television makers to introduce models built with its chips as demand for Internet- enabled products grows.
“We are working with several tier-one original equipment manufacturers,” Martin Despain, a marketing director at Intel’s Digital Home Group, said in an interview in Seoul today, declining to give the names of the companies. Some of the products may be shown during the Consumer Electronics Show in Las Vegas in January, he said.
Intel, whose processors are already in about 80 percent of the world’s personal computers, plans to introduce a new chip that goes into TVs next year, Despain said. Technology firms are trying to benefit from growing demand for TVs that allow viewers to buy on-line video games and applications that do anything from forecasting the weather to measuring the string tension of a tennis racket.
The Santa Clara, California-based chipmaker is increasing investment in developing chips for TVs even as consumers spend less on buying electronic goods, he said.
“Intel tends to reinvest through downturns in order to be better prepared for the upturns,” Despain said.
Samsung Electronics Co., the world’s largest TV maker, is “open” to using Intel chips in its TVs, Yoon Boo Keun, head of the South Korean company’s TV business, said today.
In October, Sony Corp., the world’s third-largest TV maker, began offering Internet-enabled TVs in the U.S. that use Google Inc.’s software. Apple Inc. released a $99 TV set-top box in September that delivers movies and TV show rentals from the Internet.
--Editors: Anand Krishnamoorthy, Alan Soughley.
To contact the reporter on this story: Jun Yang in Seoul at jyang180@bloomberg.net
To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net.
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