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Sony says the PRS-650 is outselling the less expensive PRS-350.(Credit:Sony)
A little while back Barnes & Noble chairman Len Riggio said his company was straining to meet demand for its Nook Color for the holiday season. Then it was Amazon's turn to let it be known that it was selling millions of Kindles this holiday season. Now Sony, not wanting to be left out of the rosy e-reader numbers game, says that it's "expecting both the Reader Touch and Daily Editions will sell out around the world before the holidays," which assume means Christmas.
A Sony rep e-mailed to say that Sony, too, had sold millions of Readers "around the world." He also pointed out that cost was not the deciding factor "it was predicted to be," as sales of the Reader Touch Edition PRS-650 (6-inch screen) had outpaced those of the Pocket Edition PRS-350 despite the difference in price.
Both models have much-improved touch-screens, but the PRS-650 has a larger 6-inch screen and some added features while the PRS-350 has a 5-inch screen. Meanwhile, the Daily Edition PRS-950 and its 7-inch touch-screen is the only model to feature wireless connectivity, with both 3G and WiFi. Best Buy is selling it for $250. (Though it's been out several weeks, Sony has only just started shipping review samples of the Daily Edition to reviewers).
As you can see from this post, the phrase "around the world" has been mentioned a few times. That's because Sony markets its e-readers outside the U.S. and probably sells more Readers abroad than in the States. The Kindle is available in the UK while the Nook is sold exclusively in the U.S. We expect that will change with time as both Amazon and Barnes & Noble make a push to export their e-readers to a global market.
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