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Online holiday shopping increased over last year, according to two recent reports, as the Internet continues its permeation of American life.
SpendingPulse, a report from MasterCard, pegged the year-over-year rise at 15.4 percent. The report, released this week and covering the period from October 31 to December 24, looks at sales in the MasterCard payment network and combines those figures with survey-derived estimates of non-credit-card purchases.
According to the report, apparel sales led the field among e-commerce categories, a sign, perhaps, that shoppers are becoming more comfortable with buying clothing sight unseen. Electronics also made a showing, and jewelry managed to log an increase as well.
In general, the results show that the Web seems to be continuing on its way to becoming as American as Apple pie--or the shopping mall. Though online sales still account for only 10 percent of all purchases, according to various sources, that seems likely to change.
"Today e-commerce accounts for a much larger share of overall retail sales compared to a few years ago," Michael McNamara, vice president for MasterCard Advisors SpendingPulse, said in a statement. "And during this holiday season, it registered double-digit growth for six out of seven weeks."
The SpendingPulse report said that this year, the Monday after Thanksgiving saw $999.3 million in e-commerce receipts, a 25.3 percent increase over that same day last year. And six days in this year's holiday shopping season saw online sales of more than $1 billion, compared with three days in 2009.
ComScore served up its own batch of figures this week, with its report covering November 1 through December 20 and based on surveys of consumers. The analytics company reported a 12 percent increase in e-commerce spending during that time frame versus the same frame last year.
In a statement, ComScore Chairman Gian Fulgoni said a 17 percent year-over-year rise in e-commerce receipts during the last weekend before Christmas "capped the heaviest online spending week of all time at $5.5 billion."
The company also singled out other significant dates:
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SpendingPulse, a report from MasterCard, pegged the year-over-year rise at 15.4 percent. The report, released this week and covering the period from October 31 to December 24, looks at sales in the MasterCard payment network and combines those figures with survey-derived estimates of non-credit-card purchases.
According to the report, apparel sales led the field among e-commerce categories, a sign, perhaps, that shoppers are becoming more comfortable with buying clothing sight unseen. Electronics also made a showing, and jewelry managed to log an increase as well.
In general, the results show that the Web seems to be continuing on its way to becoming as American as Apple pie--or the shopping mall. Though online sales still account for only 10 percent of all purchases, according to various sources, that seems likely to change.
"Today e-commerce accounts for a much larger share of overall retail sales compared to a few years ago," Michael McNamara, vice president for MasterCard Advisors SpendingPulse, said in a statement. "And during this holiday season, it registered double-digit growth for six out of seven weeks."
The SpendingPulse report said that this year, the Monday after Thanksgiving saw $999.3 million in e-commerce receipts, a 25.3 percent increase over that same day last year. And six days in this year's holiday shopping season saw online sales of more than $1 billion, compared with three days in 2009.
ComScore served up its own batch of figures this week, with its report covering November 1 through December 20 and based on surveys of consumers. The analytics company reported a 12 percent increase in e-commerce spending during that time frame versus the same frame last year.
In a statement, ComScore Chairman Gian Fulgoni said a 17 percent year-over-year rise in e-commerce receipts during the last weekend before Christmas "capped the heaviest online spending week of all time at $5.5 billion."
The company also singled out other significant dates:
- Thanksgiving Day totals rose 28 percent over last year,
- Cyber Monday (November 29) logged a 16 percent rise,
- Free Shipping Day (December 26) saw a whopping 61 percent growth figure,
- and Black Friday (November 26) saw a 9 percent increase year over year.
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