Some at Spotify eye Apple with suspicion

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  • vis~as
    • Sep 2006
    • 8928

    Some at Spotify eye Apple with suspicion

    Do Spotify executives believe Apple had anything to do with their company's inability to make the leap to the United States?

    In an interview given on Monday by Faisal Galaria, Spotify's chief of global business development, sure made it sound that way. Galaria made it clear that he didn't know whether Apple tried to derail Spotify's U.S. launch, but he also took the time to show how Apple was in position to pressure the labels into declining to license music for Spotify U.S.A.

    "If you were iTunes, what would you be doing?" Galaria told StrategyEye, a media consulting firm.

    The interviewer responded that if he were running iTunes, he would build a cloud music service to compete with Spotify. To that Galaria said: "If you assume it takes years and years to build a cloud service--it took us two and a half years--then what do you do in the interim? You use your clout presumably with the labels to say 'If you do this, I will do X, Y and Z to you.'"

    An Apple representative was not immediately available for comment.

    In October, Apple execs told label counterparts that they doubted Spotify's business model would work and expressed concern about effects a free-music service might have on the rest of the market, according to music industry sources who spoke to CNET. Spotify offers an ad-supported service, which is free to users, in addition to charging for subscriptions.

    But why would the big record companies back down even if Apple used its position as the top music retailer to discourage them from licensing Spotify? For years, they have searched for an iTunes challenger to break the company's grip on digital music retailing? Galaria explained why.

    "If you're the digital team [at a label] and 80 percent of your revenue was coming from one place," Galaria said, "How much are you going to p*ss them off until someone else can guarantee all that revenue?...You're a nice, fat big executive at label X, Y, Z. You're getting half a million dollars a year as long as you hit your bonus...are you going to tell iTunes where to go?"

    The timing of Galaria's comments are curious. Why pick now to point fingers when Spotify appears to be rolling? The music service has tried unsuccessfully for over a year to move to the United States, setting and missing deadlines multiple times. But in recent weeks, the company has made progress by striking a licensing agreement with Sony Music Entertainment.

    Music industry sources said Thursday that Spotify has also made strides in negotiations with some of the other labels during the past week at the Midem music conference in France. Why draw attention away from your company's successes by talking about Apple?







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