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While Microsoft has let us in on the number ofWindows Phone 7 handsets it's sold to carriers and OEMs worldwide, the bigger picture on how many consumers have actually made purchases has been left up to research firms and retailer surveys. New numbers released by the NPD group, bring that picture into focus.
In a research report that covers unit sales during the last three months of 2010, NPD says that Windows Phone 7 gained 2 percent of the U.S. smartphone market during that time. That's compared to Android's 9 percent growth over the previous quarter, bringing it to 53 percent of sales; Apple's iOS, which went down 4 percent to 19 percent; and RIM's 2 percent drop down to 19 percent.
One rather important detail to note here is that Microsoft's Windows Phone 7 wasn't launched until the end of October in the United Kingdom, Australia and some Asian markets, and in early November in North America. This means its two months of sales went up against more established competitors that were counted for all three months. One of those established platforms, ends up being Windows Mobile--Windows Phone 7's predecessor--which NPD says actually eclipsed Windows Phone 7 in terms of its market share during the same time period.
"Despite buy-one-get-one promotions at both AT&T and T-Mobile, the Windows Phone 7 OS claimed less market share than its predecessor, Windows Mobile, for which handsets are still available at all four major U.S. carriers," Ross Rubin, executive director of industry analysis for NPD said in a statement. Rubin added that Windows Phone 7's launch share for the quarter had been lower than Android or Palm's WebOS according to the company's Mobile Phone Track reports.
As for how much that share was, NPD said that Windows Mobile sat at 4 percent of the consumer market during the quarter, compared to 7 percent from the year before.
Later this year, Microsoft plans to offer a CDMA version of Windows Phone 7, which will make the new platform available on all the major carriers. As it stands right now, the device has only been available to carriers that make use of GSM technology. At CES, Microsoft said it was still on track to deliver a release of the software that would work with CDMA networks by the "first half" of 2011.
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In a research report that covers unit sales during the last three months of 2010, NPD says that Windows Phone 7 gained 2 percent of the U.S. smartphone market during that time. That's compared to Android's 9 percent growth over the previous quarter, bringing it to 53 percent of sales; Apple's iOS, which went down 4 percent to 19 percent; and RIM's 2 percent drop down to 19 percent.
One rather important detail to note here is that Microsoft's Windows Phone 7 wasn't launched until the end of October in the United Kingdom, Australia and some Asian markets, and in early November in North America. This means its two months of sales went up against more established competitors that were counted for all three months. One of those established platforms, ends up being Windows Mobile--Windows Phone 7's predecessor--which NPD says actually eclipsed Windows Phone 7 in terms of its market share during the same time period.
"Despite buy-one-get-one promotions at both AT&T and T-Mobile, the Windows Phone 7 OS claimed less market share than its predecessor, Windows Mobile, for which handsets are still available at all four major U.S. carriers," Ross Rubin, executive director of industry analysis for NPD said in a statement. Rubin added that Windows Phone 7's launch share for the quarter had been lower than Android or Palm's WebOS according to the company's Mobile Phone Track reports.
As for how much that share was, NPD said that Windows Mobile sat at 4 percent of the consumer market during the quarter, compared to 7 percent from the year before.
Later this year, Microsoft plans to offer a CDMA version of Windows Phone 7, which will make the new platform available on all the major carriers. As it stands right now, the device has only been available to carriers that make use of GSM technology. At CES, Microsoft said it was still on track to deliver a release of the software that would work with CDMA networks by the "first half" of 2011.
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