Tweet
February 16, 2011, 1:27 PM EST
By Dina Bass
Feb. 16 (Bloomberg) -- Microsoft Corp.’s Windows Phone 7 operating system has lured an increasing number of application developers since the software maker announced a partnership with Nokia Oyj last week, according to analytics firm Flurry Inc.
In the four days after the Feb. 11 deal, 4 percent of new app projects started were for Windows Phone, compared with 1 percent in the previous four days, according to data from Flurry, which tracks mobile games and programs.
New projects for Windows Phone passed Research In Motion Ltd.’s BlackBerry and now ranks third behind Apple Inc.’s iOS and Google Inc.’s Android, Flurry said. Microsoft, which agreed last week to have its Windows Phone software power Nokia handsets, is working to turn around market-share losses to Apple and Google. Apple leads in app projects, accounting for 69 percent of apps started in the 4 days since Feb. 11. Android had 25 percent. BlackBerry was fourth with 2 percent.
A wide variety of applications is critical to attracting mobile-phone purchases. Flurry predicts most developers will build apps for three operating systems, meaning RIM and Redmond, Washington-based Microsoft are likely to compete for the third spot, Peter Farago, vice president of marketing at Flurry, said in an e-mail.
Microsoft, the largest software maker, fell 33 cents to $26.63 as of 12:36 p.m. New York time on the Nasdaq Stock Market. The shares had dropped 3.4 percent this year before today.
--Editors: Lisa Wolfson,
To contact the reporter on this story: Dina Bass in Seattle at dbass2@bloomberg.net
To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net
Powered By WizardRSS
Feb. 16 (Bloomberg) -- Microsoft Corp.’s Windows Phone 7 operating system has lured an increasing number of application developers since the software maker announced a partnership with Nokia Oyj last week, according to analytics firm Flurry Inc.
In the four days after the Feb. 11 deal, 4 percent of new app projects started were for Windows Phone, compared with 1 percent in the previous four days, according to data from Flurry, which tracks mobile games and programs.
New projects for Windows Phone passed Research In Motion Ltd.’s BlackBerry and now ranks third behind Apple Inc.’s iOS and Google Inc.’s Android, Flurry said. Microsoft, which agreed last week to have its Windows Phone software power Nokia handsets, is working to turn around market-share losses to Apple and Google. Apple leads in app projects, accounting for 69 percent of apps started in the 4 days since Feb. 11. Android had 25 percent. BlackBerry was fourth with 2 percent.
A wide variety of applications is critical to attracting mobile-phone purchases. Flurry predicts most developers will build apps for three operating systems, meaning RIM and Redmond, Washington-based Microsoft are likely to compete for the third spot, Peter Farago, vice president of marketing at Flurry, said in an e-mail.
Microsoft, the largest software maker, fell 33 cents to $26.63 as of 12:36 p.m. New York time on the Nasdaq Stock Market. The shares had dropped 3.4 percent this year before today.
--Editors: Lisa Wolfson,
To contact the reporter on this story: Dina Bass in Seattle at dbass2@bloomberg.net
To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net
Powered By WizardRSS