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Apple's TV ads for theiPhone typically play up all its capabilities by showing off all the cool apps it can run. The message that "you're missing out on something great" hasn't really changed with the company's new set of ads but it's moved away from the catchphrase "There's an app for that," and gone to something more akin to "There's a phone for that."
The first ad plays up the App Store in general, the second iBooks, and third iTunes and the iPhone as aniPod. Once again, the ads show the iPhone using apps to display the phone's wonderful capabilities, but the ads start with the narrator saying, "If you don't have the iPhone, you don't have..." and end with him telling the audience, "If you don't have an iPhone, well, you don't have an iPhone."
You can probably read that a few ways but I heard echoes of Joel Goodson in "Risky Business" saying, "iPhone, there is no substitute." Oh, wait, that was a Porsche.
Via 9to5Mac
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The first ad plays up the App Store in general, the second iBooks, and third iTunes and the iPhone as aniPod. Once again, the ads show the iPhone using apps to display the phone's wonderful capabilities, but the ads start with the narrator saying, "If you don't have the iPhone, you don't have..." and end with him telling the audience, "If you don't have an iPhone, well, you don't have an iPhone."
You can probably read that a few ways but I heard echoes of Joel Goodson in "Risky Business" saying, "iPhone, there is no substitute." Oh, wait, that was a Porsche.
Via 9to5Mac
Powered By WizardRSS.com | Full Text RSS Feed | WordPress Plugin