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It was pretty much established that Google TV wasn't ready for primetime when it launched last fall but now comes more proof.
Logitech has reported that sales of the company's Revue Google TV set-top box and the accompanying gear generated only about $5 million in sales during the last quarter. That's only about 72 percent less than the 18 million Logitech had expected. This was first reported by Janko Roettgers at the blog GigaOm.
One day I hope to learn why Google TV was rushed out. It wasn't like there weren't already plenty of risks posed by wedding the TV to computer software. Google TV is a software platform that comes equipped with the Android operating system and Google's Chrome browser. Google representatives weren't immediately available to comment.
Not only did Google launch a Web TV strategy that required users to shell out to buy hardware, such as the Revue or a TV from Sony, but at the same time competitors, such as Netflix, offered a much simpler and less expensive option. They enable users to watch Web TV with little more than a browser.
Related links
Where does Google TV go from here?
Google still pitching Google TV to networks
Why Netflix has content and Google TV doesn't
Google's content strategy also stumbled badly out of the gate. Why launch and enable users to access the Web content from the major networks without cutting deals first. Google set themselves for a headline-grabbing smack down and that's what they got when the networks all blocked Google TV access.
Now the upside: Google TV is only one of the ways that the search company is competing in online video entertainment. YouTube is seeking to become relevant in feature film distribution.
To improve the company's image with Hollywood and other content creators, Google has worked to thwart content piracy and beefed up its content-acquisition team, which now feature a former Netflix exec and multiple former managers from Paramount, the film studio owned by archrival Viacom.
So, despite the troubles with Google TV, it's possible that Google's Web-video effort is just ramping up.
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Logitech has reported that sales of the company's Revue Google TV set-top box and the accompanying gear generated only about $5 million in sales during the last quarter. That's only about 72 percent less than the 18 million Logitech had expected. This was first reported by Janko Roettgers at the blog GigaOm.
One day I hope to learn why Google TV was rushed out. It wasn't like there weren't already plenty of risks posed by wedding the TV to computer software. Google TV is a software platform that comes equipped with the Android operating system and Google's Chrome browser. Google representatives weren't immediately available to comment.
Not only did Google launch a Web TV strategy that required users to shell out to buy hardware, such as the Revue or a TV from Sony, but at the same time competitors, such as Netflix, offered a much simpler and less expensive option. They enable users to watch Web TV with little more than a browser.
Related links
Where does Google TV go from here?
Google still pitching Google TV to networks
Why Netflix has content and Google TV doesn't
Google's content strategy also stumbled badly out of the gate. Why launch and enable users to access the Web content from the major networks without cutting deals first. Google set themselves for a headline-grabbing smack down and that's what they got when the networks all blocked Google TV access.
Now the upside: Google TV is only one of the ways that the search company is competing in online video entertainment. YouTube is seeking to become relevant in feature film distribution.
To improve the company's image with Hollywood and other content creators, Google has worked to thwart content piracy and beefed up its content-acquisition team, which now feature a former Netflix exec and multiple former managers from Paramount, the film studio owned by archrival Viacom.
So, despite the troubles with Google TV, it's possible that Google's Web-video effort is just ramping up.
Powered By WizardRSS.com | Full Text RSS Feed | Amazon Plugin | Hud Settlement Statement