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STUTTGART, Germany--When you spend the money to buy a Porsche, you should be able to outfit your new ubercar just about any way you want.
That's Porsche's philosophy, and for 25 years, the company has been giving its customers the keys to a heavy level of customization: Porsche Exclusive. The idea is that while there are many standard choices buyers can make about their new vehicle, those with more unique tastes shouldn't be reined in. So even if people want a color combination for their leather trim that might leave a lot of people shaking their head, Porsche is willing to make it happen--for a price. And just about anything else a buyer wants, so long as it's safe.
Here, in the Porsche Exclusive workshop in Stuttgart, a highly trained employee labors to help a customer get just what he or she wants out of his or her new car. As part of Road Trip 2011, CNET reporter Daniel Terdiman got a close-up look at what's possible.
Photo by Daniel Terdiman/CNET
Caption by Daniel Terdiman
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That's Porsche's philosophy, and for 25 years, the company has been giving its customers the keys to a heavy level of customization: Porsche Exclusive. The idea is that while there are many standard choices buyers can make about their new vehicle, those with more unique tastes shouldn't be reined in. So even if people want a color combination for their leather trim that might leave a lot of people shaking their head, Porsche is willing to make it happen--for a price. And just about anything else a buyer wants, so long as it's safe.
Here, in the Porsche Exclusive workshop in Stuttgart, a highly trained employee labors to help a customer get just what he or she wants out of his or her new car. As part of Road Trip 2011, CNET reporter Daniel Terdiman got a close-up look at what's possible.
Photo by Daniel Terdiman/CNET
Caption by Daniel Terdiman
Powered By WizardRSS.com | Full Text RSS Feed | Amazon Plugin | Settlement Statement | WordPress Tutorials