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PlayStation 3 announced for 2006
LOS ANGELES--Today saw the second of the big three console makers announce its next-generation platform. At its pre-E3 press conference, Sony Computer Entertainment gave the world its first look at the PlayStation 3, as it is now officially called. While the device's price has not yet been set, its release window--spring 2006--has. Flanked by Sony Computer Entertainment America President and CEO Kaz Hirai, SCE head Ken Kutaragi introduced it as a "supercomputer for computer entertainment."
The name was not unexpected, since Sony had been running an extensive teaser-ad campaign prepping the public for the PlayStation 3. The company had laid a blanket of posters around the Los Angeles Convention Center, site of the Electronic Entertainment Expo (aka E3). Bus stalls and billboards around the convention center proclaimed "Prepare for Chang3" in the distinctive PlayStation font with partial shots of the Dual Shock controller's square-circle-triangle-X buttons.
LOS ANGELES--Today saw the second of the big three console makers announce its next-generation platform. At its pre-E3 press conference, Sony Computer Entertainment gave the world its first look at the PlayStation 3, as it is now officially called. While the device's price has not yet been set, its release window--spring 2006--has. Flanked by Sony Computer Entertainment America President and CEO Kaz Hirai, SCE head Ken Kutaragi introduced it as a "supercomputer for computer entertainment."
The name was not unexpected, since Sony had been running an extensive teaser-ad campaign prepping the public for the PlayStation 3. The company had laid a blanket of posters around the Los Angeles Convention Center, site of the Electronic Entertainment Expo (aka E3). Bus stalls and billboards around the convention center proclaimed "Prepare for Chang3" in the distinctive PlayStation font with partial shots of the Dual Shock controller's square-circle-triangle-X buttons.
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