Sean D'Souza - Website Strategy MasterClass

Sean D'Souza - Website Strategy MasterClass

Website Strategy Masterclass: Say Goodbye to Struggle

In the Website Strategy Masterclass, you'll learn:

1) The core secret. The one thing on which your entire website, AND your entire business should be built on.
2) How that core secret attracts customers by the truckload. How those customers keep coming back time after time. How those customers are willing to spend more each time.
3) Why inspite of fierce competition, your customers will not desert you. And this is how the core secret keeps them bound to you.
4) You'll learn the precise steps involved in attraction, conversion and consumption. The exact psychological factors that every website must have--and without which you're just wasting your time and money.
5) That you don't need to have 25,000 customers on your database. That with smaller numbers, you can live the lifestyle you've always imagined, and not have to stress about where the next buck comes from.

The Website Strategy Masterclass is built on three main modules

1) The core secret that's thousands of years old and that is vital for you to understand and deploy.
2) What's behind the trio of Attraction, Conversion and Consumption? And how do you employ this trio to devastating effect?
3) Actual workshop time to work on your own business. This is not a yackity-yak-sit-down-and-listen seminar. It's an actual workshop, with actual time to think through and work through the process--and evaluate what you've done. Plus you get comprehensive notes.

Some of the topics that will be covered:

* The core of how you should structure your information. What kind of information should you have to attract customers?
* Why niches work and why they don't. And how to understand why the wrong move can lead to a dead end.
* The secret of time. How to make your website so compelling that customers stay hooked and consequently buy from you.
* How packaging can destroy your sales. When to package, what to package and how you can sell products/services worth thousands of dollars with the right packaging. Or lose it with the wrong packaging.
* Bono has this factor. Bill Clinton has it. Harley Davidson has it. Yet most websites completely ignore a core factor. In fact, it's more than likely your website doesn't have it either. Yet it's the one psychological factor that makes people loved--or ignored.

And there's more...

* Why newspapers get your attention with photos. Learn the journalist's way to using photos on your website to getting instant attention, while growing trust and comeback power.
* How much information should you give? How much should you hold back? The curse of giving too much or too little. You can't sit on the fence when it comes to this strategy.
* The power of the Reverse Testimonial. How Reverse Testimonials create intense desire in the minds of the customer. Learn the specific steps, not only how to get testimonials that get customers to buy, but also how to link it to specific parts of your website text. And why specific placement destroys objections and increases sales.
* How important is a visual? Do pictures speak a thousand words? You'll be amazed at how without visuals, you've not only lost most of the plot, but also discouraged search engines to pick specific pieces of information off your site. Where do you place the visuals and how do you get them to do most of the work of selling?
* The biggest reason why customers don't become clients, is the factor of risk. How do you not only reduce risk to zero, but also improve your likability factor?

And more...

* What turns your customer off? A single pebble in your shoe can stop you from moving ahead -- because of the irritant value. How can you guarantee all irritants are removed from your website, without spending thousands of dollars? I said ALL smilie
* The twin factors that get a customer to your sales page and then drive the customers away in confusion. What are they, and how can you fix them right away?
* How to create urgency. How to use urgency in your emails and your website. Without urgency the customer feels no need to buy today. And that drops your sales figures like a rock. What's worse, is that the customer goes out and simply spends the money elsewhere.
* You think the customer is buying your product or service. The customer has gone beyond. You're selling something, and they're already onto the next factor. This next factor, will sell more product and more services than you can imagine. What is the customer really buying if they're not buying the product/service? You'll be astounded!
* The intense power of summaries. And why your customer is confused with thousands of words. And how you need to structure your summary to get the customer to buy right away.