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Lynda.com - Google Analytics Essential Training
English | AVC1 960x540 | MP3 128 Kbps | 641 MB
Genre: eLearning
Google Analytics Essential Training with Corey Koberg shows how to use Google's widely used web analytics platform to generate detailed information about the visitors to a web site, giving insights into web site traffic, user behavior, and marketing effectiveness. This course covers account setup to understanding reports, while explaining how to extract insights from the vast array of data available.
Topics include:
* Setting up an account
* Installing tracking code on a site
* Reading the dashboard and understanding high level metrics
* Understanding how visitors use and navigate web site content
* Analyzing visitor and traffic source reports
* Tracking AdWords and other marketing campaigns
* Planning and configuring goals
* Utilizing segmentation for deeper analysis
* Understanding the raw data and how it's collected
* Selecting and comparing date ranges
* Using annotations and other best practices
* Configuring and analyzing internal site search
* Determining the best report view to use
* Navigating reports with tabs
* Cleaning up data with inline filters
* Sharing data and reports
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Code:
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