MaryEllen Tribby - Changing the Channel

MaryEllen Tribby - Changing the Channel

Changing The Channel - 12 Easy Ways to Make Millions for Your Business

Introduction
MaryEllen Tribby has led the Early to Rise team for the past 2 years as Publisher & CEO. She has over 20 years of publishing and business experience; and most notably, her direct marketing expertise. Since coming on board, she has more than tripled ETR’s revenue in the past 15 months.

Contents of Changing the Channel Course
Part 1 - Changing the Channel Mastermind Calls
Profit Module #1: Multi-Channel, Direct Response Marketing – The Secret Key to Your Success
Profit Module #2: New School Direct Marketing Accelerators Using Old School Principles
Profit Module #3: Oldies But Goodies: Traditional Marketing Channels That Are On Fire Now
Profit Module #4: Dual Purpose Marketing Channels That Go Online and Offline And Work Together
Profit Module #5: Crafting Your Cohesive and Profitable Multi-Channel Marketing Campaign By Leveraging Your Winners

Part 2 - MaryEllen's Exclusive Group Mentoring Calls
Rich Schefren: “Guru to the Guru’s” – Rich is world-class at helping information marketers to build “real” businesses that will last.
Brian Johnson: The Genius Behind the Guru. Brian is the master of systematizing and leveraging the back office operations.
Brian Edmondson: The “Response King” – renowned for his ability to create large profits from a small list. Co-author of the Ultimate Success Secret with Dan Kennedy.
Joe Polish: Creator of the “Genius Network” and Info-marketing Legend. Joe’s marketing program has been the #1 seller for Nightingale-Conant three years running.
David Cross: Rogue Marketing Genius that helped build a $275 million Internet empire all from his remote solar-powered chicken farm.
TOP SECRET Entrepreneurial Legend (the only way to find out is to be on the call!)

Part 3 - Your Free Bonuses!
Marketing Secrets 101 – MaryEllen’s Unplugged Interview conducted by Self-made Multi-Millionaire, Joyce Bone
MaryEllen’s Genius Network Interview conducted by Info-Marketing Legend, Joe Polish (pdf )

Contents of Changing the Channel Book
INTRODUCTION Shopping for Homes: Easier, Faster, Cheaper
CHAPTER 1 Marketing in the Twenty-First Century: How Quickly Things Have Changed
CHAPTER 2 “DRM” and “MCM”: The Two Most Important Acronyms in Advertising Today
CHAPTER 3 Direct-Response Online Marketing: Squeezing the Juice Out of the Low-Hanging Fruit
CHAPTER 4 Social Media: Informal Communication, Powerful Profits
CHAPTER 5 Search Engine Marketing: Busing Myths and Driving Sales
CHAPTER 6 Teleconferences: All You Need Is a Phone and Good Ideas
CHAPTER 7 Direct Mail: An Old Dog That Still Knows a Few Tricks
CHAPTER 8 Direct Print: Getting More Than Ever for Your Ad Dollar
CHAPTER 9 Direct-Response Television: Why Super Bowl Ads Don’t Work
CHAPTER 10 Direct-Response Radio: Music, News, Sports, and Talk = Money
CHAPTER 11 Telemarketing: Inbound, Outbound, Money-Bound
CHAPTER 12 Joint Ventures: Only Streets Should Be One-Way
CHAPTER 13 Event Marketing: Having Fun with Your Customers
CHAPTER 14 Public Relations: Man Bites Dog; Man Gets Famous
CHAPTER 15 The Incredible Power of a Multi-Channel Campaign
CONCLUSION Smoking at Joe’s
APPENDIX Example of Ads