Jay Conrad Levinson and Chet Holmes - Guer

The real secret to business success is not just getting ideas, but in getting the methods and step-by-step procedures in how to implement them.

How to set up your business for guaranteed success, the exact formula:

Success Step one: Develop a significant competitive advantage

This program was set up just like your business should be set up. Before you spend even one dime marketing your company, you should have clearly defined a strategic position that gives you an automatic advantage over your competitors.

For example, all carpet-cleaning companies sell mostly based upon price. Do you? If so, that’s the worst strategic position you can occupy. Why? Because it’s not defendable against any competitor who wants to under-price you to take market share.

We helped a carpet cleaning company create a strategic competitive advantage that worked like a steel trap to keep almost every caller that called, even at a price that was significantly higher than any of their competitors. In fact, they used the lower price competitors to their advantage.

So what positioning can YOU apply that suddenly gives you a significant advantage over all your competitors? There are excellent formulas available and they work for anyone wise enough to learn and apply them.

Even without our help, you need to spend some time really thinking through a strategic position that gives you every advantage over your competitors.

But with our help, there are amazing secrets that can give you huge advantage that bullet-proof you against the onslaught of competition today.

Success Step two: Your business model.

What’s your business model? Many companies find that they’ve set up their company the wrong way. We found an accounting firm who offered free training on software as a way of getting new clients, instead of just developing a powerful way of getting new clients. Most companies think it’s hard to get clients, but it’s easy, when you know how.

You have to constantly examine your business model to be certain that it is designed in a way to maximize your opportunity. Another company we worked with sold products every month with sales going up and down monthly without too much predictability.

We helped them think-through their model and develop some services to compliment their products. Within six months they developed steady cash flow from the same customers they were already talking to about their products.

So what’s your business model? Is it the best model it could and should be? If you had a heart problem who do you go to? A dentist? No. A cardiologist? Absolutely. You go to an expert. When you want to grow your company, who do you go to? Proven business growth experts, who’ve dedicated their lives to growing companies.

We know what it takes and it’s just not that hard. Better, smarter and more effective marketing is so easy once you know how. Easy. At Guerrilla Marketing Meets Karate Master, everything was spelled out in simple detail. Is your business set up in a way that maximizes your opportunity or inhibits it?

Success Step Three: Play the long game, memes and slogans

Most companies never set out to breed brand loyalty on purpose. It only happens by accident. Yet, when you look at how much brand loyalty can mean to you and your business in the long term, it can make the difference between an easy life or a constant struggle.

The concept of memes (pronounced meems) was taught by Jay Conrad Levinson at Guerrilla Marketing Meets Karate Master. Memes are a powerful way to play the long game. Since the eyes are the most powerful communication device in the game of marketing, you need a visual representation of your company that means something and is easily associated with your company. The Pillsbury Dough Boy. The Jolly Green Giant. These virtual icons are examples of creating a visual image to go with your marketing.

Everyone has heard of the importance of a slogan, touting your strategic position, but few have really learned how to develop them or properly use them. But your slogan, touting your strategic position -- and a visual meme to represent you in the market you serve, are both important examples of thinking and acting for the long term.

So what’s your slogan and do you know the four rules for creating them? And does that slogan actually and effectively position you in such a way that makes everyone only want to buy from you over your competitors? Think of this slogan: “pizza, delivered in 30 minutes or less or it’s free.” When that slogan first appeared in the commercial airways, no one delivered pizza except a handful of pizza places (in the entire country) and even they didn’t guarantee a time period.

Today, we accept that pizza will be delivered, but that simple slogan is solely responsible for this occurrence. And in the process of changing how we buy pizza, that slogan built a company that grosses over $ 9 billion per year.

Domino’s slogan did something we try to teach you to do on purpose: It “shifted the buying criteria” (a concept taught at the event) of the buyer so effectively, that the choice of where to buy pizza was shifted off of pizza itself! (let that sit in for a moment). It shifted the buying criteria off of pizza and onto what instead? Speed of delivery. Think about how powerful that is.

So what’s your strategic position and have you created a position so strong that your buyers use the criteria YOU set up as the criteria by which THEY are going to buy? This single powerful concept can operate like a flood gate of new buyers surging in your direction if you’re wise enough to THINK through the process. And of course, you can get a lot of help With Guerrilla Marketing Meets Karate Master.

Success Step 4: Your super strategies versus your sub strategies


The first three steps all have to do with what we call your super strategies. Before you even think about getting clients, set up your super strategies so that you are maximizing each tactical opportunity. Let’s make that very clear. Most companies have never defined the difference between a tactic and a strategy. A tactic is a trade show, a brochure, a sales call, a website, etc… Those are all tactics. Strategy asks three questions:

1. What’s the ultimate accomplishment with each tactic?
2. Are your tactics working together for a common goal and position in the mind of your buyers?
3. And if you look at each tactic, how many things can each tactic accomplish?

These three questions can mean the difference between working a lot harder or working a lot smarter with less money. If we forced you to think through those questions, in further detail, you’d suddenly see that every time you deploy a tactic, you can be getting A LOT more for the same exact dollar you’re spending now. Naturally, this is what we did at Guerrilla Marketing Meets Karate Master (GMK), but we’re giving you the overview here for free.

Your super strategies are all the things we talked about in the first three success steps above. Your tactics are the nuts and bolts of “getting clients,” like ads, sales calls, etc… But there are seven sub strategies you want to develop before you even think about deploying even a single tactic. Why? Because they will make your tactics work harder.

We hope you are beginning to see that success can be very systematic. Very scientific. Literally guaranteed as long as you take the time to THINK and PLAN before you deploy.

Sub Strategies:

Let us give you an example of a sub strategy. “Targeting” is a sub strategy. Between your super strategies and your tactics, are the sub strategies that help you design HOW you’re going to deploy those tactics. Targeting is a sub strategy that can make a huge difference in your results.

So many companies target willy nilly, with no thought or strategic objective about the types of buyers they’d like to attract. At GMK, we taught a concept called: The “Dream 100 Sell,” aka, “Targeting best buyers.” There are always a smaller number of best buyers versus all buyers. For example, Chet doubled the sales of a magazine three years in a row by focusing intently on only 167 advertisers while his competitors spread themselves over 2200 advertisers.

Even if you sell retail, you should be building special programs that attract that 20% of buyers who will spend the 80% of dollars. If you own a restaurant, for example, have you developed a special effort to target and build relationships with “frequent diners” versus all diners?

The point is that there are always a smaller number of buyers who buy a LOT more than if you target ALL buyers. And since the best buyers are always a much smaller number than all buyers, you can get much more profound impact on them without spending that much more.

So that’s a sub strategy and it was covered with a fine-tooth comb at GMK and work-shopped intently by each attendee to ensure implementation.

Success Step 5: Seven musts of marketing

One of the other sub strategies is that every smart marketer must utilize the seven musts of marketing. A significant study showed that the top companies in the world and the top companies in each market niche and the top companies in each geographic region all use these seven fundamental marketing weapons.

We’re going to give you two for free, but there is another critical sub strategy you need to know to make these marketing weapons work a LOT harder for you.

The critical factor to maximizing your marketing weapons is to see how many ways you can cross-pollinate these marketing weapons. For example, one of the weapons is advertising. Another is personal contact (salespeople, customer service, etc…)

Many companies have run advertising but don’t coordinate at all with the sales team to maximize the advertising they are running. Fact: there are five ways to get these two weapons to work better together where each time you use them, they make each other stronger.

But most companies do NOT get their seven musts of marketing working together to maximize their opportunity. When you do, it makes every single marketing expenditure work so much harder, you can’t fathom the difference.

Following these success steps makes you a scientist of success. And naturally, GMK teaches them with such force and power that another attendee said: “Hands down the best business growth experience of my career.”

Success Step 6: Tactical execution

If you want to assure your success, here’s what you’ve done so far (as outlined in this report).

• You’ve spent the time, with expert help, to THINK through your strategic position in a way that maximizes your tactics when you deploy.
• You’ve thought through how to get each one of those tactics to accomplish at least nine things (Chet teaches 13), so that when you deploy those tactics, you are accomplishing all kinds of objectives.
• You’ve worked at making sure that all the tactics are adding up to something as a collective effort.
• You’ve develop a powerful slogan and meme to lay the long term foundation of a company that builds buyers for life and a solid reputation that keeps you rich in clients forever.
• And now all you have to do is maximize the effectiveness of each tactic with the insights that make them work better.

For example, in one study we found, ads that pulled 200 responses as compared to ads that pulled 20 responses (to the same audience) all followed at least four basic rules. So if you advertise, these rules change everything.

If you have salespeople, they can work harder, or they can work smarter. Also, how you hire them, manage them, train them, each one of those elements can increase your results five-fold, and there are many, many examples.

But those are just two of 100 different marketing weapons that we walked you through at GMK. 66 of them are free. No charge. So you have no excuse if you’re only deploying a handful of marketing weapons. There are dozens of ways to get more clients without spending one penny more.

Here’s a list of each CD with the speakers and their topics:

01. Chet Holmes – Program Introduction
02. Chet Holmes – Secrets of the Best Companies
03. Chet Holmes – Secrets of the Best Companies II
04. Chet Holmes – Billionaire’s Secrets of Time Management
05. Chet Holmes – Sub Strategies for Super Growth
06. Jay Conrad Levinson – A Three Year Profit Plan for Your Business
07. Jay Conrad Levinson – A Three Year Profit Plan for Your Business II
08. Jay & Chet – Audience Breakthroughs
09. Chet Holmes – Your Dream 100 Clients
10. Chet Holmes – The Seven Musts of Marketing
11. Dave Lakhani – Creating Market Dominance
12. Jay Conrad Levinson – 100 Marketing Weapons Part One
13. Jay Conrad Levinson – 100 Marketing Weapons Part Two
14. David Dean – Internet Traffic and Website Strategies
15. Michael Alexander – Sales Management Super Strategies
16. Alex Mandossian – Converting Your Existing Internet Traffic
17. Scott Hallman – Profit Enhancement Workshop
18. Chet Holmes – Hiring Sales Superstars Anyone Can Hire Them
19. Jill Lublin – Guirella PR
20. Peter Sage – Integrity Based Selling Strategies
21. Jay Conrad Levinson – Guirella Marketing Attack
22. Scott Hallman – Prioritizing & Maximizing Your Opportunities

Jay Conrad Levinson and Chet Holmes (and many others) - Guerrilla Marketing Meets Karate Master