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Kochi: Sony India was targeting a sales turnover of Rs 7,400 crore this fiscal, a 35 per cent growth from the previous year, a top official today said. The last fiscal's turnover of the company was Rs 5,400 crore.Announcing its plans for Kerala during the 'Onam' festival, Sony India Managing Director Masaru Tamagawa told
reporters here that the company was eyeing a growth of 46 per cent in sales during the festival season to touch Rs 110 crore
during the July-September this year.
During the three-month festival period in 2010, the turnover was Rs 74 crore and Rs 50 crore in the same period in
2009.
Banking on its innovative technology and the new product line up, retail network expansion and heavy marketing
investment, the company was positive about consolidating its top position in key product categories, he said.
Sony will expand its distribution network in the state to 360 outlets from the present 290 during this financial year
and has set apart Rs 6 crore for market promotion during Onam.
Tamagawa said every year almost 40 per cent of the company's total sales in the state are achieved during the
festive period.
During this year the company was targeting a business of Rs 285 crore from the state against last year's Rs 200 crore.
PTI
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reporters here that the company was eyeing a growth of 46 per cent in sales during the festival season to touch Rs 110 crore
during the July-September this year.
During the three-month festival period in 2010, the turnover was Rs 74 crore and Rs 50 crore in the same period in
2009.
Banking on its innovative technology and the new product line up, retail network expansion and heavy marketing
investment, the company was positive about consolidating its top position in key product categories, he said.
Sony will expand its distribution network in the state to 360 outlets from the present 290 during this financial year
and has set apart Rs 6 crore for market promotion during Onam.
Tamagawa said every year almost 40 per cent of the company's total sales in the state are achieved during the
festive period.
During this year the company was targeting a business of Rs 285 crore from the state against last year's Rs 200 crore.
PTI
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