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BJP top brass has decided to give top priority for its revival in Uttar Pradesh by emphasising on greater unity and an expansion of its electoral support base. The next year’s UP polls dominated the two-day BJP’s Executive Meeting here.
Unlike 2007 elections, where Kalyan Singh was the BJP’s chief ministerial candidate, the party has this time decided to go to polls without any CM probable. This is largely seen as an exercise to bring State leaders closer and project the party as a united house.
While Kalraj Mishra has been appointed the chief of the campaign committee, former Chief Minister Rajnath Singh has been given the overall charge of the State. Uma Bharati, who returned to BJP recently, has been also deputed full time in UP while the job to fine tune organization has been left to Sanjay Joshi, a RSS leader known for his organizational skills.
Both Joshi and Bharati made a quiet entry to the BJP's executive meeting, after a gap of several years, and later joined separate background confabulations on how to revive the party in UP.
Over the last few months, the party has attempted to reach out to Mahadalits and OBC through its panchayat in village. Vyapari Swabhiman Yatra has been undertaken in 32 districts to reach out to the influential group of its supporters. The Party's women and Youth cells have also been activated to reconnect with women and first time voters.
"Upper caste and non-Yadav OBC form a formidable base for the BJP. If we succeed in creating this equation, the BJP would certainly emerge as the single largest party of the state," a senior BJP leader told The Pioneer.
In BJP's own calculation, Mayawati was losing massively on upper caste votes while Mulayam was apparently succeeding in wooing the Muslim voters . The Congress was not able to hold on the gains its made during Lok Sabha elections, BJP's leaders claim.
The party was now pinning hope on two separate Yatra - by Rajnath Singh from Western UP and Kalraj Mishra from Eastern UP - to galvanise the cadre and send a message across to electorates that they were in the race to form the next government. Beginning from October 13, the two Yatras would cover more than 6000 km crossing around 330 assembly segments of the state.
Unlike 2007 elections, where Kalyan Singh was the BJP’s chief ministerial candidate, the party has this time decided to go to polls without any CM probable. This is largely seen as an exercise to bring State leaders closer and project the party as a united house.
While Kalraj Mishra has been appointed the chief of the campaign committee, former Chief Minister Rajnath Singh has been given the overall charge of the State. Uma Bharati, who returned to BJP recently, has been also deputed full time in UP while the job to fine tune organization has been left to Sanjay Joshi, a RSS leader known for his organizational skills.
Both Joshi and Bharati made a quiet entry to the BJP's executive meeting, after a gap of several years, and later joined separate background confabulations on how to revive the party in UP.
Over the last few months, the party has attempted to reach out to Mahadalits and OBC through its panchayat in village. Vyapari Swabhiman Yatra has been undertaken in 32 districts to reach out to the influential group of its supporters. The Party's women and Youth cells have also been activated to reconnect with women and first time voters.
"Upper caste and non-Yadav OBC form a formidable base for the BJP. If we succeed in creating this equation, the BJP would certainly emerge as the single largest party of the state," a senior BJP leader told The Pioneer.
In BJP's own calculation, Mayawati was losing massively on upper caste votes while Mulayam was apparently succeeding in wooing the Muslim voters . The Congress was not able to hold on the gains its made during Lok Sabha elections, BJP's leaders claim.
The party was now pinning hope on two separate Yatra - by Rajnath Singh from Western UP and Kalraj Mishra from Eastern UP - to galvanise the cadre and send a message across to electorates that they were in the race to form the next government. Beginning from October 13, the two Yatras would cover more than 6000 km crossing around 330 assembly segments of the state.
