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New Year eve celebrations saw record liquor sales
New Year celebrations and Christmas in December are the times for sale of high-end alcohol. Unlike Holi and Deepawali festivals in the national capital, the year-end celebrations have connoisseurs of fine quality liquor.
The sale of liquor on the eve of New Year celebrations has seen an all-time high in the national capital. Importantly, visiting a liquor store has traditionally been considered taboo for women; also because of many of the vends are in dingy surroundings and are crowded by men clamouring for bottles. However, now every fifth consumer is a woman in shopping malls.
The Excise Department data reveals the sale of liquor worth Rs 350 crore that include all taxes between December 25 and December 30 in 2011. In real terms, the Excise Department has collected Rs 75.52 crore as excise tax in 2011 as compared to Rs 58 crore in 2010. A growth rate of over 16.05 per cent has been registered in the current fiscal year. This year, higher sales of liquor were registered despite a dry day on December 25 for Bacchus lovers. Kerala is ahead of Delhi in the sale of liquor. The demand of Bulleit Bourbon Frontier whisky, Belvedere Pure vodka, Ballantines, very old scotch, Andre Brut wine, Teachers’ Origin Blended scotch whisky, Aberfeldy 21 years scotch, Glenlivet scotch, Royal Salute whisky, Pinki vodka, Piper Heidsieck champagne were higher on the New Year’s celebration eve. These brands of liquor are not only high quality, but costly in the market and liquor consumers especially youth prefer it at party or celebrations time.
According to data, the sale of beer was also registered 24.22 per cent between December 23 and 31, 2011. Last year, a total of total 1,10,280 cases were sold, while 1,36,987 case of beer sold this year during the same period. The sale of brandy, gin, rum, vodka and wine also increased this year during the same period. As per excise department information, 1,06,974 cases were sold from December 23 to 31 while 89,214 cases sold last year during the same period. The total growth is estimated 19.91 per cent this year as compared to last year. Similarly, 2,17,284 cases of whisky were sold this year during the same period, while 1,96,592 cases were sold last year. The growth rate of sale of imported foreign liquor was also high on the eve of New Year celebrations across the city. The growth rate of imported foreign liquor is estimated over 31.66 per cent.
Officials of Excise Department said that the sale of liquor is an all-time high on the eve of the New Year celebrations across the city this year. “Hotels, restaurants and tipplers prefer to buy costly liquor in advance on the eve of the New Year celebrations.” The prime reason for higher revenue collection is the increase in number of Government-owned authorised liquor shops.
The number of Government-run liquor shops selling IMFL has gone up from 323 to 351. There are 107 Government-run country liquor shops and 90 private vends.
New Year celebrations and Christmas in December are the times for sale of high-end alcohol. Unlike Holi and Deepawali festivals in the national capital, the year-end celebrations have connoisseurs of fine quality liquor.
The sale of liquor on the eve of New Year celebrations has seen an all-time high in the national capital. Importantly, visiting a liquor store has traditionally been considered taboo for women; also because of many of the vends are in dingy surroundings and are crowded by men clamouring for bottles. However, now every fifth consumer is a woman in shopping malls.
The Excise Department data reveals the sale of liquor worth Rs 350 crore that include all taxes between December 25 and December 30 in 2011. In real terms, the Excise Department has collected Rs 75.52 crore as excise tax in 2011 as compared to Rs 58 crore in 2010. A growth rate of over 16.05 per cent has been registered in the current fiscal year. This year, higher sales of liquor were registered despite a dry day on December 25 for Bacchus lovers. Kerala is ahead of Delhi in the sale of liquor. The demand of Bulleit Bourbon Frontier whisky, Belvedere Pure vodka, Ballantines, very old scotch, Andre Brut wine, Teachers’ Origin Blended scotch whisky, Aberfeldy 21 years scotch, Glenlivet scotch, Royal Salute whisky, Pinki vodka, Piper Heidsieck champagne were higher on the New Year’s celebration eve. These brands of liquor are not only high quality, but costly in the market and liquor consumers especially youth prefer it at party or celebrations time.
According to data, the sale of beer was also registered 24.22 per cent between December 23 and 31, 2011. Last year, a total of total 1,10,280 cases were sold, while 1,36,987 case of beer sold this year during the same period. The sale of brandy, gin, rum, vodka and wine also increased this year during the same period. As per excise department information, 1,06,974 cases were sold from December 23 to 31 while 89,214 cases sold last year during the same period. The total growth is estimated 19.91 per cent this year as compared to last year. Similarly, 2,17,284 cases of whisky were sold this year during the same period, while 1,96,592 cases were sold last year. The growth rate of sale of imported foreign liquor was also high on the eve of New Year celebrations across the city. The growth rate of imported foreign liquor is estimated over 31.66 per cent.
Officials of Excise Department said that the sale of liquor is an all-time high on the eve of the New Year celebrations across the city this year. “Hotels, restaurants and tipplers prefer to buy costly liquor in advance on the eve of the New Year celebrations.” The prime reason for higher revenue collection is the increase in number of Government-owned authorised liquor shops.
The number of Government-run liquor shops selling IMFL has gone up from 323 to 351. There are 107 Government-run country liquor shops and 90 private vends.
